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Social Media Hooks Up Customers with Deals | Business

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Social Media Hooks Up Customers with Deals

LAS VEGAS -- Social media isn't just a place for friends to connect, it is also a smart marketing ploy if used right. Shopping centers are jumping on the social media bandwagon and using it to draw in hundreds of customers daily.

Town Square has 16,000 Facebook fans, the most out of any shopping center in Las Vegas. They decided to use those numbers to their advantage to increase sales.

Marie Moten is a self-admitted shopaholic. "There's specials for all kinds of things," she said. Moten and her credit card are taking a little lunch break at Town Square. It's a quick break from all the sales and deals she got from her cell phone.

"I just realized recently you don't have to print out a coupon. As long as you have the barcode on your phone, they can scan it," she said.

Everyday Moten checks Town Square's Facebook page for store sales.

"The online coupons just make it an extra incentive to come here."

Using social media to post sales at shops and restaurants was an idea Town Square officials knew would bring in the customers.

"We've got 120 restaurants and retailers. We constantly have to promote their ongoing sales, promotions and events," said Mary Kathryn Wells, Town Square.

Half-off meals at Johnny McGuire's Sub Shop is just one of the many postings on Town Squares Facebook.

"I'm able to put that word out in the morning and within an hour I have people coming in and saying that word of the day and getting their discount and getting their meal," said Jason Baratta, the owner of Johnny McGuire's Sub Shop.

He says it was the best thing to happen to his business since Philly cheesesteaks.

"You couldn't do that with any sort of other marketing medium than Facebook or Twitter."

"We foresaw that social media is not going away. It's here to stay and it's only getting larger and larger. So, we definitely jumped on the bandwagon as soon as we could," said Wells.

"I look through my phone all the time. I look for a coupon at least once a day," said Moten. She says selling on social media will only get bigger.

The feedback for Town Square's Facebook specials have been so positive, Town Square officials have created a new iPhone app to make it easier for customers. The app has already had 2,200 downloads.